Done-For-You Tracking Implementation
We Build Your Tracking. Then We Prove It Works.
Kazam builds your complete tracking infrastructure — pixels, server-side CAPI, CRM connections, offline conversions, lifetime value data — then runs every event through a 7-phase verification process and hands you a Crystal Ball Dashboard to prove it all works. Five to ten weeks. Done.
This Is Not a Creative Problem
Your pixels fire sometimes. Your server-side tracking was half-configured six months ago and nobody went back. Your CRM holds thousands of closed deals your ad platforms have never seen.
The result?
Google Ads optimises for form fills, not revenue. Meta treats every lead as equal. TikTok can’t tell a tyre-kicker from a signed contract.
Every algorithm decision — every bid adjustment, every audience expansion, every budget reallocation — is based on a fraction of the truth. You’re paying for campaigns that optimise on incomplete data. And the gap between what happened and what your platforms think happened gets wider every quarter.
This is not a creative problem. It is not a strategy problem. It is a tracking problem. And it does not fix itself.
Who The Setup Is For
The Setup is not for everyone. It is for businesses that run serious paid media — Google Ads, Meta, TikTok — and need their tracking infrastructure to match the scale of their spend. Specifically:
Lead Generation Businesses
Where leads convert offline — in your CRM, on the phone, in meetings — and your ad platforms can’t see any of it.
Ecommerce Brands
Where first-transaction tracking exists but repeat purchase data and lifetime value never reach your ad platforms.
Agencies
Managing multi-platform campaigns across client accounts, where one broken pixel cascades into bad optimisation across the entire portfolio.
Marketing Teams
That have already tried DIY tracking setup and discovered it’s harder, slower, and more fragile than it looks.
If your tracking works flawlessly and you can verify it does, you don’t need this.
If you ran The Audit and didn’t like your score, keep reading.
The 8 Deliverables
The Setup is a done-for-you engagement. We build your entire tracking infrastructure from the ground up, test every event against real data, and hand you a system you can verify.
Tracking Audit
Before we touch a line of code, we audit everything. Pixel health, event configuration, server-side status, CRM connectivity, data freshness, consent compliance, cross-platform discrepancies, UTM integrity. You receive a written audit summary with every issue categorised by severity.
Ad Platform Tracking
Conversion tracking configured across every platform you run — Google Ads, Meta, TikTok. Pixels installed correctly. Conversion events mapped to the actions that actually matter to your business. Audience signals structured so the algorithms work with real data, not guesswork.
Server-Side / CAPI Implementation
Browser-based tracking loses 30–40% of conversion data to ad blockers, iOS privacy restrictions, and cookie deprecation. We deploy and configure the full server-side layer — Conversions API for Meta, Measurement Protocol for GA4, server-side events for TikTok. No browser dependency. No data loss.
CMS Integration
Whether you run WordPress, WooCommerce, Shopify, or a custom-built site, we integrate tracking at the CMS level. Pixels and events fire reliably across every page, every form, every checkout flow. No tag manager spaghetti. No conflicting scripts. Clean implementation.
CRM & Offline Conversion Setup
This is where most tracking setups stop — and where the real value starts. We connect your CRM (HubSpot, Salesforce, GoHighLevel, or any system with API access) to your ad platforms. Pipeline stages become conversion events. Closed deals flow back to Google Ads and Meta.
Lifetime Value Data Integration
For ecommerce brands, we connect your revenue backend — Shopify, Stripe, or custom systems — so your ad platforms see repeat purchases and true customer lifetime value. Not just the first transaction. The full picture.
Testing & Verification
Every event. Every platform. Every path. We test conversions end-to-end with real data — not just 'the pixel fired.' We verify CAPI delivery rates, check event match quality scores, confirm deduplication is working, and validate data freshness against a 48-hour tolerance window.
Handover & Crystal Ball Dashboard
When testing is complete, you get three things: a Crystal Ball Dashboard showing real-time tracking health, a walkthrough call so you know exactly what you're looking at, and written documentation for every tag, event, and integration we built. Your tracking is yours.
The 7-Phase Process
Every Setup follows the same 7-phase process. The structure stays consistent. The scope adapts to your business.
Discovery
15–60 minute scoping call. We map your tech stack, ad platforms, CRM, and business goals. Scope confirmed in writing before anything starts.
Audit
Full infrastructure audit. Every pixel, every event, every connection examined. Written summary of every issue, categorised by severity.
Architecture
We design the tracking architecture — event taxonomy, naming conventions, data flow mapping, CAPI configuration plan. You approve the blueprint before we build.
Implementation
Pixels, CAPI, CMS integration, CRM connections, offline conversions, LTV data — built and configured. Midpoint status update provided.
Testing & QA
End-to-end testing of every event across every platform. Match quality validation. Deduplication checks. Data freshness verification against a 48-hour window.
Handover
Crystal Ball Dashboard access, walkthrough call, written documentation, alert configuration. You are fully informed and confident in what was built.
Post-Handover Review
We check the data after two weeks of live traffic. Confirm delivery rates, identify any drift, and close the engagement with a clean bill of health.
Discovery
15–60 minute scoping call. We map your tech stack, ad platforms, CRM, and business goals. Scope confirmed in writing before anything starts.
Audit
Full infrastructure audit. Every pixel, every event, every connection examined. Written summary of every issue, categorised by severity.
Architecture
We design the tracking architecture — event taxonomy, naming conventions, data flow mapping, CAPI configuration plan. You approve the blueprint before we build.
Implementation
Pixels, CAPI, CMS integration, CRM connections, offline conversions, LTV data — built and configured. Midpoint status update provided.
Testing & QA
End-to-end testing of every event across every platform. Match quality validation. Deduplication checks. Data freshness verification against a 48-hour window.
Handover
Crystal Ball Dashboard access, walkthrough call, written documentation, alert configuration. You are fully informed and confident in what was built.
Post-Handover Review
We check the data after two weeks of live traffic. Confirm delivery rates, identify any drift, and close the engagement with a clean bill of health.
Typical engagement: 5–10 weeks depending on the number of platforms, CRM complexity, and scope of offline conversion tracking.
What You Walk Away With
When The Setup is complete, your tracking infrastructure looks like this:
Accurate conversion data flowing from every ad platform to your analytics — no gaps, no duplicates, no stale data
Server-side tracking active — your data survives ad blockers, iOS restrictions, and cookie deprecation
CRM connected to your ad platforms — pipeline stages and closed deals visible to every algorithm that needs them
Offline conversions attributed — phone calls, meetings, and CRM events tied back to the ad clicks that generated them
LTV data reaching your platforms — repeat purchases and customer lifetime value informing bid strategies and audience targeting
Crystal Ball Dashboard live and monitoring — real-time visibility into every conversion event, CAPI delivery rate, and match quality score, with alerts if anything breaks
Complete documentation — every tag, pixel, event, and integration, written down and accessible
Walkthrough and training — you understand what was built and how to read the Crystal Ball
14-day post-handover review — we check the data after two weeks of live traffic to confirm everything performs as expected
“Our ad platforms now see every conversion that matters — from first click to closed deal — and we have a dashboard that proves it.”
The sentence your marketing director repeats to their CEO.
Three Tiers. Scoped to Your Business.
Every tracking setup is different. The scope depends on how many platforms you run, whether you need CRM and offline conversion tracking, and how complex your data flows are. We scope properly before we quote.
Essentials
Best for:
Brands running one or two ad platforms with a straightforward website and no CRM integration requirement.
Includes:
Pixel and event setup across your ad platforms. Server-side CAPI deployment. CMS integration. Full testing and QA. Crystal Ball Dashboard access. Documentation and walkthrough. 14-day review.
Professional
Best for:
Businesses running multiple ad platforms with a CRM, where leads convert offline and pipeline data needs to flow back to your advertising.
Includes:
Everything in Essentials, plus CRM-to-ad-platform connection, offline conversion tracking, pipeline stage mapping, and advanced event configuration.
Enterprise
Best for:
Organisations with multiple domains, multiple CRMs, custom integrations, complex offline conversion flows, or lifetime value data that needs to reach their ad platforms.
Includes:
Everything in Professional, plus multi-domain tracking, custom API integrations, LTV data passback, advanced deduplication, and dedicated project management.
Platforms We Work With
Ad Platforms
CMS / Website
CRM / Offline
Analytics
Need a platform not listed here? Start a Conversation. We regularly work with custom stacks and can scope additional integrations.
The Crystal Ball Dashboard — Included Free
Every Setup includes free, permanent access to your Crystal Ball Dashboard.
The Crystal Ball is a tracking health monitor — not an analytics tool. It answers one question: Is my tracking working right now?
Conversion event status — Real-time list of every tracked event, with last-seen timestamps and sample data
CAPI delivery health — Delivery rates, validation errors, and event match quality
Offline conversion monitor — Ingest log showing CRM data flowing to your ad platforms
Alerts — Notifications if a pixel stops firing, CAPI delivery drops, or event data goes stale
Tracking Health Score — Your score from The Audit, refreshed daily, with trend data
You will always know if something breaks. And if it does, you’ll know before your campaigns feel the impact.
Recent Events
What Happens When Tracking Gets Fixed
“We were running Google Ads and Meta with basic pixel tracking. Kazam audited our setup, found we were missing a significant portion of our offline conversions, rebuilt the entire infrastructure, and connected our CRM so every closed deal flows back to the platforms. Our cost per qualified lead dropped meaningfully in the first 60 days — not because the campaigns changed, but because the algorithms finally had real data to work with.”
— Client testimonial placeholder — real case study coming soon
Reduction in cost per qualified lead
Real data coming soon
Offline conversions now attributed
Real data coming soon
Time from kickoff to live tracking
Real data coming soon
Why Not DIY?
You could do this yourself. Plenty of teams try.
Here’s what that usually looks like.
A developer spends two weeks configuring pixels based on platform documentation that was updated three months ago. A marketing manager tests by submitting a form and checking if the conversion appeared. Nobody sets up server-side tracking because the documentation is 47 pages long and references infrastructure your team doesn’t run. The CRM stays disconnected because “that’s phase two.” Phase two never arrives.
Six months later, the pixel is still firing on page load instead of on conversion. CAPI was never deployed. Offline conversions sit in your CRM, invisible to your ad platforms. And every campaign decision in between was made on incomplete data.
The pattern is always the same: the technical work gets started, the urgent client work pulls focus, and the tracking project drifts. Not because anyone failed — because tracking infrastructure is specialist work, and most teams only need it done once. Once is not enough practice to get good at it.
Kazam exists because we’ve done this across dozens of accounts. We know where the platform documentation is wrong. We know which configurations break silently. We know what “working” actually means, because we test every event with real data against a 48-hour freshness window — not assumptions.
What Happens After The Setup?
Your tracking works on the day we hand it over. But tracking is not set and forget.
Ad platforms update their APIs. Privacy regulations shift. Your website gets redesigned. New CRM fields appear. A developer pushes code that quietly breaks a pixel.
The Crystal Ball Dashboard catches most of this — you’ll see alerts the moment something changes. For ongoing monitoring, proactive maintenance, and priority support when something does break, there’s The Retainer.
But that’s a conversation for after your tracking is working. First things first.
Learn about The RetainerEvery Day With Broken Tracking Is a Day Your Campaigns Optimise on Bad Data.
Your ad platforms make thousands of algorithmic decisions every day — bid adjustments, audience targeting, budget allocation — and every one of those decisions is only as good as the conversion data behind it. The Setup fixes your tracking infrastructure once, properly, and gives you a Crystal Ball Dashboard to prove it keeps working.
No commitment. Scoped before quoted.