Ongoing Tracking Management
Tracking Isn’t Set and Forget.
Ad platforms update their APIs. Privacy regulations evolve. Your website changes. New campaigns need new events. Without ongoing management, tracking infrastructure drifts — silently, constantly — until the data your campaigns depend on stops reflecting reality.
The infrastructure we verified on handover day will drift. Not because it was built badly. Because everything connected to it changes on its own schedule.
The Retainer keeps your tracking accurate, compliant, and performing. Continuously monitored. Proactively maintained. So your campaigns always optimise on data you can trust.
What Changes Without Warning
Your tracking infrastructure is not a static build. It is a living system connected to platforms, browsers, regulations, and websites that change on their own schedule — not yours.
Ad Platform API Updates
Google, Meta, and TikTok push API changes multiple times per year. A Conversions API endpoint that passed verification in January may silently stop passing data after a version deprecation. Your dashboard still looks normal. Your match quality scores quietly decline. Your campaigns optimise on thinner and thinner signal until performance degrades — and nobody can explain why.
Privacy and Consent Regulation
Consent frameworks evolve. Browser policies tighten. Regional requirements shift across Australia, the UK, and the US. What was compliant six months ago may not be today. And non-compliant tracking doesn't just risk fines — it risks data loss. Improperly consented events get silently dropped by the platforms before they ever reach the algorithm.
CRM and Pipeline Evolution
Your sales team adds a new pipeline stage. Marketing launches a new lead source. Someone renames a field in HubSpot. Each change can break the mapping between your CRM data and your ad platforms — severing the offline conversion flow that took weeks to build. For lead generation businesses, this is the most common source of tracking failure.
Website and CMS Changes
A developer pushes a plugin update. A new landing page goes live without tracking. A checkout flow gets redesigned. The tag that fired on the old page doesn't fire on the new one. Conversion events vanish from your data without a single error message.
Data Drift
Even when nothing visibly changes, data quality degrades over time. Match quality scores drop as customer data patterns shift. Deduplication rules drift out of alignment. Event parameters that once matched platform specifications no longer conform to updated schemas. The erosion is gradual enough to miss. Significant enough to cost you.
What The Retainer Covers
Every tier of The Retainer is built on the same core capabilities. The difference is depth, speed, and how proactively we work on your behalf.
Continuous Monitoring
Your tracking infrastructure is watched around the clock through the Crystal Ball Dashboard. Event volume, CAPI delivery status, match quality scores, data freshness, and consent compliance — tracked in real time. When something drops below threshold, we know before you do.
Proactive Optimisation
We don't wait for things to break. We actively tune match quality scores, optimise event parameters, and refine data flows to keep your tracking performing at its peak. Better data quality means your ad platforms have more signal to work with.
API Change Management
When Google deprecates an API version, when Meta updates its Conversions API schema, when TikTok changes its event requirements — we handle the migration. You don't need to track platform changelogs. We implement the changes before the old version stops working.
Priority Support
Tracking issues don't wait for business hours. Every Retainer client gets priority access to the Kazam team. Something looks wrong in your data? We investigate and resolve it — not because a ticket was filed, but because we were already watching.
Monthly Reporting
A clear, plain-English summary of your tracking health every month. What we monitored, what we optimised, what changed, and what is coming. No jargon-heavy reports that gather dust. Information you can actually act on.
CRM Integration Updates
Your CRM is not static. New fields, new stages, new workflows — each change needs to flow through to your ad platforms. We keep the connection between your CRM and your tracking infrastructure current so offline conversion data keeps flowing accurately.
Choose the Level That Fits
Three tiers. Each designed for a different stage of tracking maturity and a different level of hands-on involvement. No lock-in contracts. Scale up or down as your needs change.
Monitoring
We watch. You act.
For businesses with a stable tracking setup that want eyes on the data without the overhead of managing it themselves. The Crystal Ball Dashboard monitors your infrastructure continuously. When something breaks or drifts, we flag it immediately and tell you exactly what needs fixing.
Best for:
Post-Setup clients with a straightforward tracking configuration and a capable internal team who can implement fixes but want a specialist watching for problems.
What you get:
Managed
We watch. We fix. You focus on campaigns.
For businesses that want tracking managed entirely by Kazam. We don't just monitor — we act. When an API changes, we update it. When a new campaign needs new events, we configure them. When match quality scores dip, we optimise before you notice.
Best for:
Growing businesses running campaigns across multiple platforms, teams that don't have (or want) a tracking specialist in-house, and agencies managing client tracking across several accounts.
What you get:
Dedicated
Your embedded tracking partner.
For businesses where tracking is mission-critical infrastructure and the cost of data gaps is measured in six figures. You get a named Kazam specialist who knows your stack, your campaigns, and your data flows as well as your own team does. Proactive, strategic, always available.
Best for:
Enterprise advertisers with multi-platform setups, businesses with multiple domains, CRMs, or custom integrations, and agencies that need a white-label tracking partner across their entire client portfolio.
What you get:
Built for How You Operate
Lead Generation Businesses
Your tracking setup connected your CRM to your ad platforms. Pipeline stages became conversion events. Offline revenue started flowing back to Google and Meta. That pipeline is only as reliable as the connection maintaining it.
When your sales team adds a new stage, when your CRM updates its API, when a platform changes how it ingests offline events — the connection needs updating. Without it, your ad platforms stop learning which campaigns generate revenue.
The Retainer keeps your offline conversion data flowing accurately, every day, without you thinking about it.
Ecommerce Brands
Server-side tracking gave you independence from browser-based pixels. Enhanced conversions improved your match rates. Lifetime value data started feeding your ad platforms better acquisition signals.
But the infrastructure powering all of this requires maintenance. CAPI endpoints change. New product lines need new event configurations. Customer data patterns shift and match quality degrades. Left alone, the gap between what your ad platforms see and what your business actually earns widens — quietly, week by week.
The Retainer keeps your server-side tracking performing at the level it was built to.
Agencies
You brought in Kazam to solve tracking across your client accounts. The Setup handled the build. But your clients launch new campaigns, change CMS platforms, update CRMs, and redesign websites — each change is a potential tracking break across any account.
The worst part: when a client’s campaigns underperform because a pixel broke or a CRM integration disconnected, the agency takes the blame. Even if tracking was never in your scope.
The Retainer gives you a single partner managing tracking health across your entire portfolio, so your account managers stay focused on strategy, not pixel debugging.
Your Tracking Health, Visible in Real Time
Every Retainer client gets full access to the Crystal Ball Dashboard — the same monitoring layer that powered your Setup verification, now running continuously.
See exactly what is happening across your tracking infrastructure: conversion events firing, CAPI delivery status, match quality scores, data freshness indicators, offline conversion flow health, and consent compliance status. All in one place. Updated in real time.
When data drifts, the Crystal Ball catches it. When an event stops firing, it flags it. When match quality drops, you see it before your campaigns feel it.
Retainer Activity Log
“We assumed our tracking was fine after the initial setup. Six weeks later, Kazam flagged a Meta API change that had silently dropped our match quality score from 8.2 to 4.1. Without The Retainer, we would have lost weeks of campaign data before anyone noticed.”
— Client testimonial placeholder — real case study coming soon
Common Questions About The Retainer
Your tracking worked on the day it was set up. Does it still work today?
Every API update, every privacy change, every website edit is an opportunity for your tracking to silently break. The Retainer makes sure someone is always watching — and always fixing.
No lock-in contracts. Scale up or down anytime.