Free Tracking Analysis
Your Campaigns Are Flying Blind. Find Out Why.
The Audit scans 8 dimensions of your tracking infrastructure in 60 seconds and scores your setup out of 100 — severity-flagged issues, plain-English explanations, zero cost.
Why Your Ad Spend Isn’t Working as Hard as You Think
Your campaigns look fine on the surface. Budgets are flowing. Ads are running. Reports land in your inbox every Monday.
But something is off. Cost per acquisition keeps climbing. Return on ad spend keeps slipping. The platforms say one thing, your CRM says another, and your gut says neither is right.
Here is what most advertisers don’t realise: the problem isn’t your creative, your targeting, or your budget. It’s your data.
Google Ads, Meta, and TikTok are machine learning systems. They optimise based on the conversion data you feed them. When that data is broken — and for most advertisers, it is — the algorithms optimise on partial information. They target the wrong people. They bid on the wrong signals. They report results that don’t match reality.
Signal loss since iOS 14 privacy changes
Source: Meta Business Help Centre
Conversion events missing due to ad blockers and privacy defaults
Source: Server-side tracking industry data
Offline conversions tracked by most lead gen advertisers
Algorithms never see which leads actually closed
Every day this continues, your campaigns underperform. Not because they’re bad campaigns. Because the data behind them is incomplete. The Audit shows you exactly where the gaps are.
Eight Dimensions. Every Blind Spot Exposed.
Not a surface check. A full scan of your tracking infrastructure — from pixel installation to data freshness to privacy compliance.
Pixel & Tag Presence
Are your tracking pixels installed and firing? Missing or misconfigured pixels mean your ad platforms are operating without eyes.
Conversion Event Setup
Are custom conversion events defined and triggering correctly? Without them, platforms can't tell a page view from a purchase.
Server-Side / CAPI Status
Is server-side tracking configured? Browser-based tracking alone loses 30-40% of events to ad blockers and privacy restrictions.
Offline Conversion Tracking
Is your CRM data flowing back to your ad platforms? For lead gen, this is the difference between optimising for form fills and revenue.
Data Freshness
Is your conversion data arriving in real time, or stale and delayed? Algorithms that optimise on yesterday's data make tomorrow's decisions with one hand tied.
Consent & Privacy Compliance
Are your consent banners and privacy controls properly implemented? Misconfigured consent blocks legitimate data collection.
Cross-Platform Discrepancy
Do conversion counts match between Google Analytics, Google Ads, Meta, and TikTok? Discrepancies signal data integrity issues.
UTM Integrity
Are your UTM parameters consistent, correctly structured, and properly parsed? Broken UTMs mean misattributed traffic and polluted analytics.
60 Seconds. Three Steps. Full Diagnosis.
Enter Your URL
Type in your website address. That's all we need to start scanning.
Connect Your Ad Accounts
Grant read-only access via secure OAuth. We never store credentials. We never modify anything.
Get Your Tracking Health Report
Within 60 seconds: a Tracking Health Score (0-100), a breakdown across all 8 dimensions, severity-coded issues, and plain-English explanations of what each finding means.
Here’s What Your Report Looks Like
Your Tracking Health Score
One number. Zero ambiguity. Your score out of 100 tells you instantly where you stand. Below 50? Your campaigns are making decisions on incomplete data.
Category Breakdowns
Each of the 8 dimensions scored individually. See exactly where you’re strong and where the gaps are — so you know what to fix first.
Severity Flags
Every issue colour-coded: Critical (fix immediately), High (fix soon), Medium (address when possible), Low (minor, monitor). No guesswork.
Plain-English Explanations
Not “CAPI event deduplication mismatch.” Instead: clear explanations of what’s happening and what it’s costing you.
Tracking Health Report
example-store.com.au
Sample Report
Your tracking infrastructure has critical gaps. Your ad platforms are making decisions on incomplete data.
Dimension Breakdown
This is a sample report. Run The Audit to see your actual score.
Questions Before You Run It? Fair Enough.
Built for Anyone Running Paid Ads Who Suspects Something Isn’t Right
Media Buyers & Marketing Managers
Your ROAS keeps slipping and you've already optimised creative, audiences, and bidding. The Audit shows you whether the data feeding your campaigns is the real bottleneck — and exactly where it's breaking.
Lead Generation Businesses
Your ad platforms can't see which leads actually closed because your CRM data isn't connected. The Audit flags the offline conversion gap and shows you what your platforms are missing.
Agencies
Every new client is a tracking question mark. Run The Audit before the first strategy call and walk in with a complete diagnostic — not assumptions.
Most Advertisers Are Missing 30–40% of Their Conversion Data. Where Do You Stand?
The Audit takes 60 seconds. It scans 8 dimensions of your tracking infrastructure. It scores your setup out of 100 with severity-flagged issues and plain-English explanations. Free. The report is yours. No strings.
Free. No commitment. Read-only access.