Conversion Tracking Infrastructure

Your Ad Platforms Are Optimising on Incomplete Data.

Most advertisers are missing 30–40% of their conversion signals. The platforms don’t flag it — they just spend worse.

Kazam finds the gaps, fixes the infrastructure, and watches it 24/7.

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[ 01 /06 ]

Three Forces Draining Your Ad Spend

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Signal loss from mobile privacy

Apple's ATT stripped the conversion data your platforms relied on — and most advertisers haven't rebuilt it.

0–40%

Conversion data blocked before it fires

Ad blockers, cookie restrictions, and browser privacy defaults silently prevent events from reaching your ad platforms.

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Offline conversions tracked by most lead gen advertisers

If your sales happen in a CRM and that data never flows back, your platform optimises for form fills — not revenue.

This isn’t a reporting issue. It’s a spending problem. When your platforms receive incomplete data, their algorithms make worse bidding decisions, chase the wrong audiences, and attribute revenue to the wrong campaigns. No creative and no bidding strategy fixes bad data.

[ 02 /06 ]

Find It. Fix It. Watch It.

Step 01

The Audit

See what's broken.

A free tracking analysis across 8 dimensions of your infrastructure. You get a Tracking Health Score out of 100 — severity-flagged, plain-English. Takes 60 seconds. No commitment.

Learn more about The Audit
Step 02

The Setup

Fix everything. Properly. Once.

We build your complete tracking stack: pixels, server-side events, CRM connections, offline conversion imports, and lifetime value data. Configured, tested, verified.

Learn more about The Setup
Step 03

The Crystal Ball

Keep it accurate.

Real-time monitoring of every signal path — conversion events, match quality, CRM sync health. Drift gets flagged before it costs you.

Learn more about The Retainer

Trusted by teams running $100K+ in ad spend

[ 04 /06 ]

What Happens When the Data Gets Fixed

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Reduction in cost per lead

Lead gen client, after CRM-to-ad-platform conversion tracking.

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ROAS

Ecommerce brand, after server-side tracking + enhanced conversions.

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More conversions attributed

Multi-platform advertiser, after offline conversion tracking.

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Platforms We Work With

Google Ads
Meta
TikTok
Shopify
WooCommerce
WordPress
HubSpot
Salesforce
GoHighLevel
GA4

Find Out What's Actually Broken

The Kazam Audit scans your tracking infrastructure, identifies every gap in your conversion data, and shows you exactly what your ad platforms are missing. No guesswork. No fluff. Just the numbers.

And just like that — you'll see what your ad platforms can't.