Tracking Packages
Every Tracking Setup Is Different. Yours Should Be Built to Match.
We scope every project before we quote it. A tracking setup that doesn’t match your actual infrastructure is just expensive decoration.
Three Packages. Scoped to Your Business.
Every tracking setup is different. The scope depends on how many platforms you run, whether you need CRM and offline conversion tracking, and how complex your data flows are. We scope properly before we quote.
Essentials
One site. One or two platforms. Done properly.
You’re running paid ads on Google or Meta, your tracking needs a proper setup, and you want it done once, done right. Essentials covers pixel implementation, server-side tracking, conversion events, and Crystal Ball Dashboard access — everything a single-site advertiser needs to give their ad platforms accurate data.
Best for:
Single-site businesses running one or two ad platforms, with no CRM or offline conversion requirements.
Includes:
Professional
Multiple platforms. CRM connected. The full picture.
When your ad platforms can see which leads actually closed, which customers came back, and which pipeline stages matter, they stop optimising blind. Professional wires everything together: your ad platforms, your CRM, and your offline conversion data — across up to three domains.
This is where most advertisers land. And where the biggest performance gains hide.
Best for:
Lead gen businesses, ecommerce brands with CRM workflows, and multi-platform advertisers who need offline conversion data flowing back to their campaigns.
Includes:
Everything in Essentials, plus:
Enterprise
Unlimited scope. Custom integrations. Dedicated support.
Multiple brands, multiple CRMs, custom data pipelines, lifetime value passback across a hybrid ecommerce and lead gen operation. Enterprise is fully scoped to your infrastructure with no limits on platforms, domains, or integration complexity.
You get a dedicated tracking specialist, custom integration engineering, and a build plan designed around your specific data architecture. If it touches your conversion data, it’s in scope.
Best for:
Multi-brand businesses, large ecommerce operations with LTV requirements, agencies managing client tracking at scale, and any business with complex or custom data infrastructure.
Includes:
Everything in Professional, plus:
Every Package. Same Standard.
No matter which tier fits your setup, every Kazam engagement includes:
Tracking Audit First
We diagnose your current infrastructure before we touch anything. Every gap. Every misconfiguration. Every missing event.
Server-Side / CAPI
Every setup includes server-side data delivery so your conversions survive ad blockers, iOS privacy changes, and cookie restrictions.
Testing and Verification
Every event is tested against live data before handover. Data flowing accurately, deduplicated, and matching between your ad platforms and analytics.
Crystal Ball Dashboard
Real-time tracking health monitoring for 12 months. See what’s firing, what’s failing, and what needs attention.
Documentation and Walkthrough
A complete record of everything we configured, plus a live session with your team. Written for your team, not for ours.
14-Day Post-Setup Review
Two weeks after go-live, we check everything again. Data drift, event discrepancies, platform updates — if anything has shifted, we fix it.
Break/Fix Alerts
If something breaks during the review period, we know before you do. Fixed at no extra cost.
Not Sure? Start With The Audit.
The Audit is free. Takes 60 seconds. Shows you exactly where your tracking stands right now.
Every Kazam engagement starts with understanding what’s already in place — what’s working, what’s broken, and what’s missing entirely. Run The Audit before we talk, and when we do, we’ll already know what your setup needs.
No commitment. No sales pitch. Just your Tracking Health Score and a clear picture of where the gaps are.
Run The Audit — FreeTracking Isn’t Set and Forget.
Ad platforms update their APIs. Privacy regulations shift. Your CRM evolves. Your website changes. Every one of those can silently break the tracking infrastructure you just invested in.
The Retainer keeps your tracking current, monitored, and optimised — so you don’t find yourself six months down the line wondering why your data stopped matching reality.
Learn About The RetainerCommon Questions
“The Setup paid for itself within the first month. Once our CRM was connected to our ad platforms, our cost per qualified lead dropped significantly — not because the campaigns changed, but because the algorithms finally had real data to work with.”
— Client testimonial placeholder — real case study coming soon
Reduction in CPL after CRM-to-ad-platform connection
Lead gen client — placeholder, pending verification
ROAS after full tracking setup
Ecommerce brand — placeholder, pending verification
More conversions attributed after offline tracking
Multi-platform advertiser — placeholder, pending verification
Every Day With Broken Tracking Is a Day Your Campaigns Underperform.
Your ad platforms make thousands of optimisation decisions every day based on the conversion data they receive. If that data is incomplete, missing, or wrong — every decision is wrong too. No creative, no budget increase, and no agency can fix that.
Kazam can.
No commitment. Scoped before quoted.