Ecommerce Tracking Solutions
You’re Losing 30–40% of Your Conversion Data.
Privacy changes gutted browser-based tracking. Your ad platforms are optimising on partial data — and your campaigns are paying the price. Kazam rebuilds your ecommerce tracking from the server up, so platforms see every purchase, every repeat buyer, and every dollar of lifetime value.
The Tracking Gap That’s Draining Your ROAS
The old model was simple. A pixel on your thank-you page fired when someone bought. Your ad platform recorded the sale, credited the campaign, and optimised toward more of the same.
That model is gone.
Ad Blockers
Roughly 30% of desktop users — and growing percentages on mobile — run ad blockers that prevent your conversion events from ever firing. Those purchases still happen. Your ad platform just never sees them.
iOS App Tracking Transparency
When Apple gave users the option to opt out of cross-app tracking, the majority did. Meta, TikTok, and Google lost direct visibility into a significant share of iOS conversions overnight.
Cookie Deprecation
Third-party cookies — the backbone of browser-based attribution for two decades — are being phased out. Every browser is restricting them. The tracking infrastructure most ecommerce brands rely on was built for a world that no longer exists.
The result?
Your ad platforms are making optimisation decisions with 60–70% of the picture. They’re allocating budget based on incomplete data. They’re crediting the wrong campaigns. They’re treating first-time buyers and repeat customers identically because they can’t tell the difference.
Your ROAS isn’t declining because your creative got worse. It’s declining because your platforms are flying blind.
We Make Every Conversion Visible
Your tracking is broken. We fix it. Not with a dashboard you have to learn. Not with a tag you have to manage. Kazam builds the infrastructure itself — server-side, privacy-proof, and done for you.
Server-Side Tracking
Your conversion data stops depending on the browser.
Server-side tracking sends conversion events directly from your server to your ad platforms via their Conversions APIs (CAPI). The browser is no longer the gatekeeper. Ad blockers can’t strip events they never touch. Kazam configures CAPI for Google Ads, Meta, and TikTok — integrated with your ecommerce platform. Events fire from your server, not from a script in the visitor’s browser.
Enhanced Conversions
Your match rates go up. Your attribution gaps go down.
Enhanced conversions use hashed first-party data — email addresses, phone numbers, names — to match purchases back to the ad click that started the journey. When a customer buys using a different device, a different browser, or after clearing their cookies, enhanced conversions still connect the dots. Kazam sets up enhanced conversions for Google Ads and Meta, configures the hashing, and verifies match quality.
Lifetime Value Data Passback
Your ad platforms learn which customers come back.
Most ecommerce tracking stops at the first purchase. Your ad platform knows someone bought a $45 product. It doesn’t know they came back four times over the next year and spent $380. Kazam connects your purchase history to your ad platforms so they can tell the difference between a one-time buyer and your best customer.
Cross-Platform Consistency
One source of truth across every ad platform.
Running Google, Meta, and TikTok simultaneously? Each platform counts conversions differently. Deduplication gaps mean the same sale gets credited three times — or none. Kazam creates unified, deduplicated tracking across all your platforms. Same events, same attribution logic, same data. When you pull reports from Google and Meta, the numbers agree.
Two Versions of Your Ad Account.
Same budget. Different data.
| Without Kazam | With Kazam | |
|---|---|---|
| Conversion visibility | 60–70% of purchases reach your ad platforms | 90–95% of purchases reach your ad platforms |
| Attribution | Cross-device and cross-browser journeys lost | First-party data matches purchases to clicks |
| Repeat customers | Invisible — every buyer looks like a first-timer | LTV data flows to platforms. Algorithms optimise for your best customers. |
| Platform alignment | Google says one thing. Meta says another. Neither matches Shopify. | One source of truth. Deduplicated. Consistent across every platform. |
| Budget allocation | Based on incomplete data and platform guesswork | Based on actual purchases, actual revenue, actual customer value |
| Your role | Manage pixels, debug tags, chase discrepancies | Run campaigns. We handle the infrastructure. |
The brands getting this right aren’t spending more. They’re seeing more.
The Impact
“We thought our campaigns were underperforming. Turns out, we just couldn’t see half the results. Once Kazam fixed the tracking, our ROAS didn’t change overnight — we just finally saw the real number. And then we could actually optimise.”
— Client testimonial placeholder — real case study coming soon
Conversions attributed
Real data coming soon
Blended ROAS improvement
Real data coming soon
Repeat customer visibility
Real data coming soon
Platform data match rate
Real data coming soon
Four Steps. Full Visibility. Zero Hassle.
The Audit
We scan your tracking infrastructure across 8 dimensions in 60 seconds. You get a Tracking Health Score (0–100) with a severity-flagged breakdown of every gap — pixel presence, CAPI status, event setup, data freshness, and more. Free. No commitment.
The Setup
Our team builds your complete tracking infrastructure — server-side CAPI, enhanced conversions, LTV data passback, pixel recovery, cross-platform deduplication. Configured, tested, and verified. Typical engagements run 5–10 weeks. You don’t touch a line of code.
Crystal Ball Dashboard
Once your tracking is live, the Crystal Ball Dashboard watches over it 24/7. Real-time visibility into conversion events, CAPI delivery rates, match quality scores, and data freshness. If something breaks, you’ll know before your campaigns feel it.
The Retainer
Tracking isn’t set and forget. Platforms update their APIs. Your site evolves. Privacy regulations change. The Retainer keeps your tracking infrastructure current, optimised, and accurate — so you never drift back to broken data.
Platforms We Work With
Ad Platforms
Ecommerce Platforms
Analytics
Additional platforms supported on request. Start a Conversation
Questions We Hear From Ecommerce Teams
Your Platforms Are Optimising on a Fraction of Your Data. That Stops Today.
Every day your ad platforms run on incomplete data is a day they allocate budget to the wrong campaigns, miss your best customers, and report numbers that don’t match reality.
The Audit takes 60 seconds. It scans your tracking across 8 dimensions and shows you exactly where the gaps are — free, no commitment. And just like that, you’ll see what your platforms can’t.
Free. 60 seconds. No commitment.